| Ramon Jimenez, Jr. | |
|---|---|
| Secretary of Tourism of the Republic of the Philippines |
|
| Incumbent | |
| Assumed office September 1, 2011 |
|
| President | Benigno Aquino III |
| Preceded by | Alberto Lim |
| Personal details | |
| Nationality | Filipino |
| Occupation | Businessman |
| Religion | Roman Catholic |
Ramon Jimenez, Jr. is the current Philippine Secretary of Tourism. [1] On September 1, 2011, President Benigno Aquino III picked him as his Tourism chief following the resignation of former Tourism secretary Alberto Lim. [2]
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Secretary Jimenez was the senior consultant and joint chief executive officer of WOO (Winning Over Obstacles) Consultants, and help build JimenezBasic Advertising into the largest creative advertising agency in the country during his stint as joint CEO from 1989 to 2008. His work at the agency has been closely associated with the rise of Philippine brands such as Jollibee, Selecta Ice Cream, Safeguard Soap, San Miguel Beer, Cebu Pacific and Ivory Soap, among others.[2]
He had also been the vice-president and executive creative director at Ace-Saatchi & Saatchi Advertising from 1988 to 1989, and also a consultant for marketing of the Ninoy and Cory Aquino Foundation.
Jimenez studied at the University of the Philippines from elementary school to college. He majored in visual communications at the UP College of Fine Arts.
Tourism Secretary Jimenez, for his part, vowed to make Philippine tourism the “people’s business” and that the country with its picturesque destinations should be “as easy to sell as Chickenjoy”.
Speaking to Malacañang reporters in a press conference aired live on radio and television less than 24 hours after President Benigno Aquino III announced his appointment, Jimenez, an advertising executive, said he would “galvanize the DoT [Department of Tourism] into an honest to goodness selling unit whose “ultimate goal” would be “not only to improve statistics but also ensure that the endeavor would be fulfilling and profitable for Filipinos”. [3]
He took over the helm of the Tourism Department from Alberto Lim who resigned on August 12, 2011.
| Preceded by Alberto Lim |
Philippine Secretary of Tourism 2011 – Present |
Succeeded by Incumbent |